Guest article by StoryShare:
When delivering effective digital learning as part of an employee development programme we have found that user engagement is key.
Of course, the term “user engagement” is over-used in the technology space – but for us it’s really important to remove every possible barrier to adoption.
So our mindset to adoption is segmented into five key factors:
The Science of Delivery
Engagement isn’t just about user experience (we’ll get to that in a bit). Just as important is the delivery and access. As we specialise in app based learning we have to provide that same consumer experience as if a user was experiencing say, the BBC News app for the first time – it has to be both easy to download and easy to access.
Delivery is also about the glassware. Like Netlflix you need to ensure the same user experience flows from one device to another. You may want engage with content on the train because the opportunity lends itself to do so and then easily pick up where you left off on your laptop at home. The trendy term for this is “frictionless access” but it’s really as simple as right content / right device / right time.
No Second Chance – First Impressions Last:
The user experience has to be instantly engaging. As humans, we often make a snap judgement on someone within the first 3 seconds of meeting them. The same can be applied to the tech we use. Users have to like it almost instantly and should want to come back. It’s all about encouraging “little and often” use. You may not live in our app but you receive maximum value for the time you are spending in it. If so, you will engage every day.
As a consumer, think about what apps are on the front screen of your phone – these are likely to be the ones you use frequently because you get the most from them. What about those apps that are on your 5th screen? They are a WHOLE five swipes away for a reason!
Content is King:
Have you noticed that when you first load an app (and the data hasn’t yet surfaced) it’s basically an empty shell. That’s not very interesting. It only “comes alive” with the content in it – this is the same for our Learning App. The content “pathways” have to be properly structured, timely, relevant and above all really, really compelling.
What’s In It for Me?
With any software (and not just App based tech) the first question we will likely ask is “how will it help me?”. Whether it’s digital learning to make your on-boarding smoother or specific resources to make your job easier, the tangible benefits have to contextualised, communicated and proved.
We have found that employees are actually very happy to use their own mobile phones for work-based learning as long as they know:
a: It makes sense and provides additional benefit
b: It won’t result in more work (even less)
c: It won’t use their own data plans (if BYOD – offline content is a real winner here)
d: Their privacy is not infringed.
Be prepared to change course:
The last piece in the puzzle of consistent engagement is being able to see what’s working well and what can be improved.
Within the first 2-4 weeks of going live we work with our customers to look at what users are actually doing (i.e behavioural and performance analytics). Have they actually downloaded the app? How much time are they spending engaging with content? When are they using it? Are they passing the learning or scoring high marks?
You can then cross reference what they are doing with what they are saying (via feedback) to get the full picture.
Good reporting should not just provide answers but ask more questions: for example you see that users are engaging with content out of office hours – is this a good thing? Does it offer them the ability for flexible working or conversely is it encouraging more work ‘out of hours’?
The combined feedback may suggest this is a good thing; employees may enjoy the freedom to work when it suits them – for example they may comment that being able to complete learning on the train meant they could leave the office on time and make the most of their commute home!
Accessing these reports gives you a starting point and provides the insight needed to continually improve – ensuring maximum adoption and engagement.
To request a demo of the StoryShare platform or to find out more about how your deskless workers can benefit from it’s easy-to-use app, visit www.storyshareplatform.com.
StoryShare Learn is the microlearning platform for your deskless workers – Your Unreachables
Whether that’s someone on the shop floor who doesn’t have a corporate ID or laptop, or someone on a high-speed train on their way to a business meeting. Chances are that these are your front-line workers, representing your brand and your organisation. With Storyshare Learn you can help them make the impression that counts by giving them access to micro-learning resources on the go.